Today’s post is by guest blogger, Steve Floyd.
Better ROI: SEO or Social Media Marketing?
Many social media marketing and SEO companies have debated the benefits of SEO (search engine optimization) versus the use of social media marketing when promoting websites, products, services and entire brands for years. The Internet marketing community’s opinions have shifted with each new technological development, leaving unanswered questions and the truth of whether one option is better than the other.
The Benefits of SEO
Implementing search engine optimization into any website is a way to drastically increase the number of visitors and page views a site can receive. With the proper formatting of SEO in your website, it is possible to find your website’s URL within the first page of search results on popular engines including Yahoo, Bing, and Google. SEO is a way to build your brand by appealing to a specific audience that is interested in the type of products, services or content you are providing. The more relevant the keywords are that you select to promote, the more likely you are to receive genuinely interested visitors to your site who may make a purchase or become a loyal follower.
Why Social Media Marketing is Important
Social media is vital when it comes to Internet marketing. It is also cost-effective and can help you to expand to multiple platforms online when promoting your brand. Using effective social media strategies is a way to instantly connect with a variety of groups, giving you more exposure compared to traditional marketing and advertising tactics. When you use social media marketing, it is possible to gain even more virtual followers and online customers with the use of virtual “likes” and having those who enjoy your brand “share” the updates you post with their own family and friends. Social media can help to increase awareness of a brand while also building online credibility and a reputation to help with making potential sales or attracting new clients.
How to Combine SEO and Social Media Properly
Combining SEO and social media properly can be done by creating a marketing plan that focuses on a specific audience or group of consumers by streamlining the focus of your updates and the keywords used in your website page titles.
When you are sharing content within social networking communities, using the proper titles and headers that are relevant to the content you are posting will allow you to easily gain traction within search engines. The more frequently you update your social media pages, search engines are more likely to virtually store your website’s URLs, helping to increase your SEO overall. Matching SEO meta tags, keywords and page titles with the titles of your website’s updates and content can greatly increase your viewership and exposure in all search engines available today.
Ultimately, understanding how to balance the implementation of SEO and social media is a key factor in finding success, regardless of the type of website or brand that is being promoted. Effective Internet marketing can be achieved only when a synergy between social media marketing and SEO is found and used properly to help attract the right audience.
What are your experiences using social media marketing and SEO? Have you had successes? Share by commenting below.
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