Video Testimonials Are Good for Business
Do you believe that video testimonials can increase trust in your brand? Boost sales? Increase your website’s ability to rank? Yes, they can!
According to McKinsey Quarterly, 20-50% of purchasing decisions are made primarily based on word of mouth. And that is exactly what customer testimonials are! But they are more powerful when in video format. The video removes skepticism and creates an emotional connection with prospective customers that you cannot get from text on a page. Check out our SEO & marketing consulting client testimonials page for an example of how you can use video to persuade on your website.
The facts support that more people will buy a product or service if it has reviews or ratings online and video marketing is almost 90% more effective than other types of content marketing. Below is a slideshare with more info on that as well as a checklist to help you get started building your own portfolio of client testimonials on video.
References to Help You Start Recording Customer Video Testimonials
See this video for tips for online services you can use to manage the process of collecting video testimonials from your customers.
Click for tips for shooting customer testimonials using an iPhone
Watch this video on making a client testimonial by interviewing a client over Skype.
Watch this video on gathering audio testimonials instead of video testimonials…not everyone is comfortable with video!
What is Your Experience with Client Video Testimonials?
Have you used client video testimonials? What techniques and equipment did you use? How did you make the best use of the videos? Share below!