Small Business Benefits When They Invest in Mobile Marketing
Your brand should reconsider its strategy, and it should invest in mobile marketing. A leading option of many professionals, mobile marketing exists today as one of the best business avenues available.
The sheer numbers backing smartphone marketing can’t be ignored. two billion mobile users currently exist worldwide, and 90% of shoppers with smartphones use their device to conduct pre-purchase activities, compare prices and complete purchases. Another 84% of buyers use their devices in stores, redefining the way purchases are made.
Buyers are opting-in to loyalty programs at alarming rates. Currently, 90% of smartphone owners enrolled in an SMS loyalty club consider the relationship beneficial. Consumers are prioritizing brands with dynamic, ongoing services, and they’re basing company satisfaction upon an SMS marketing program’s ability to create custom offers, stay connected and create ongoing interest.
Because the modern consumer is always connected, instant response has become a marketing must-have. Consumers need immediate contact, and studies have revealed consumers unable to contact a company quickly, directly and intuitively are:
- 47% more likely to explore other options.
- 47% more likely to be frustrated with the brand.
- 33% less likely to return to the brand.
Quick call-to-action buttons, streamlined web platforms, feedback forms, social media access, and quick chat options, now, are expected by consumers. Brands without instant mobile access are falling behind and mobile-enabled companies with sub-par connectivity options are in the same boat.
Text Message Open Rates
SMS marketing is a dominant force. While marketing emails carry a 22% open rate, text messages carry an open rate of a whopping 98%. Text-enabled mobile marketing targets individuals on a per-schedule basis. Because automated text senders have become increasingly innovative, marketers need not focus on pumping out spam texts anymore. Now, they can craft user-specific options, delivering much-wanted discounts, in-store, offers and social purchasing options. Personal branded texts are incredibly popular with buyers, and they’re turning the SMS world on its head.
Ease of Tracking
Mobile marketing campaigns can be tracked, and your brand can evaluate each strategy’s effectiveness. Automated mobile marketing services garner valuable consumer insights, creating opportunities to increase ROI, influence consumers, and generate ongoing user-specific options. Moreover, long-lasting mobile marketing campaigns benefit from mass information. They grow with time, becoming increasingly effective. Mobile marketing platforms scale with the customer, constantly adapting to changing needs and on-the-go buyers.
Visual Media Popularity
Visual media is taking over. Consumers are sharing Vines, linking YouTube videos, and attending live website “view-a-thons.” Facebook buyers don’t want to see massive paragraphs or text. They want to see interesting videos and pictures. Take a look at your promotions. Are they enticing? Are they attention-grabbing? Your brand can amass a lot of followers with unique videos, interesting photos, and interesting graphic tidbits.
Mobile-enabled visual media is already a viable sales resource and social media’s ever rising popularity has made MMS campaigns even more potent. As your mobile marketing picks up steam, gains attention, and releases information, customers flock to special offers and brick-and-mortar events. Visual media makes your brand much more than a business provider. It generates it a viral Internet force. In the near future, most brands will carry long-term visual social media strategies. Are you onboard?
What do you think of what I’ve covered so far? Will you start your mobile marketing campaign? I would love to read your comments below.
Author Biography: Sophorn Chhay is the marketing guy at Trumpia, the most complete SMS software with mass text messaging, smart targeting, and automation.