Trust Audit – Your Business’ Online Reputation

How Is Your Business Perceived Online…and Offline? The online reputation audit checklist below can also be used to evaluate the perception your prospects and customers have of your offline reputation. While the quote at the right makes a good point, your business reputation is serious business. Many business owners and managers overlook some easy ways… Continue reading Trust Audit – Your Business’ Online Reputation

Video Customer Testimonials for Small Business

Video Testimonials Are Good for Business Do you believe that video testimonials can increase trust in your brand? Boost sales? Increase your website’s ability to rank?  Yes, they can! According to McKinsey Quarterly, 20-50% of purchasing decisions are made primarily based on word of mouth. And that is exactly what customer testimonials are! But they… Continue reading Video Customer Testimonials for Small Business

Video Marketing is the New Content Marketing

Video marketing takes content marketing to a whole new level. Over the past few years, most businesses using online marketing have been using content marketing to promote their brands and services. We’ve noticed how millions of content marketing posts are being published by our competitors every day. We found ourselves hiring freelance writers to create… Continue reading Video Marketing is the New Content Marketing

Can Google Business View Increase Your Sales?

If you are a local business owner, you can increase not only sales, but also customer satisfaction. More on that in a bit, but first, let me explain Google Business View. Virtual Visit to Your Place of Business It is a little confusing because Google Business View is not the feature where Google maps users can… Continue reading Can Google Business View Increase Your Sales?

5 Easy DIY Graphics Tools for Small Business Owners

5 Easy DIY Graphics Tools Small business owners must look good online and that requires easy DIY graphics tools. Have you quit your job and decided to follow your passion? Are you excited about starting your own small business? That’s great! But no matter what business you launch, people will judge your business by its… Continue reading 5 Easy DIY Graphics Tools for Small Business Owners

Why Your Business Must Invest in Mobile Marketing

Small Business Benefits When They Invest in Mobile Marketing There’s never been a better time to invest in mobile marketing. The mobile platform has officially overtaken the desktop in terms of use, and big brands are prioritizing mobile strategies to reach consumers, increase ROI, bolster retention and create great options. Your brand should reconsider its… Continue reading Why Your Business Must Invest in Mobile Marketing

Attracting Customers and Fostering Brand Loyalty with Twitter

Attracting Customers and Fostering Brand Loyalty with Twitter Of all the reasons business owners and brands should turn to Twitter for customer acquisition and service, the two most important are: efficiency and speed. Twitter is a fast and low-cost solution that should be embraced by enterprises that are interested in solving problems and giving prospects… Continue reading Attracting Customers and Fostering Brand Loyalty with Twitter

How to Create Engaging Content About Boring Industries

Content Marketing 101: Engaging Content About Boring Industries Welcome guest blogger, Samantha Salter, a content specialist and co-owner of Upspring SEO. When she’s not putting her SEO skills to use, she enjoys exploring the outdoors of Colorado and spending time with family and friends. By now, nearly every business owner who understands the importance of… Continue reading How to Create Engaging Content About Boring Industries