Proximity Marketing: Connect with Buyers Just in Time

Proximity marketing is one way businesses, especially retailers, can produce near one-on-one marketing experiences with consumers. The notion of a “segment of one” in marketing is a bit utopian, but the rewards of creating tactics to get closer and closer to connecting with buyers just in time are well worth the investment. By knowing location… Continue reading Proximity Marketing: Connect with Buyers Just in Time

How to Fix Your SEO

Search Engine Optimization (SEO) is not magic, it is a form of internet marketing. This past year (2013), Google did a great job at ferreting out some of the “magic”. Prior to recent search engine algorithm update6,s some SEO campaigns were successful focusing on loopholes created by algorithm weaknesses and immaturity. These SEO and internet… Continue reading How to Fix Your SEO

Future Of SEO Based on Recent Google Changes

Today SEO holds as much importance for any business as a whiff of fresh air for us. Google’ recent changes give some indications as to the direction we are heading. Old SEO methods are not as effective as they once were because of these changes. Strategic SEO requires real marketing, not just going for links.… Continue reading Future Of SEO Based on Recent Google Changes

Social Media Marketing: 5 Rookie Mistakes

No matter what type of career you pursue, you must acquire some training. This is true for teaching, the military, police, politics, writing, medicine, law, and practically anything else you can think of. Perhaps the real mistake many rookie social media marketers make is thinking they can just jump in and brand exposure will happen… Continue reading Social Media Marketing: 5 Rookie Mistakes

Top 5 PPC Tips Before Starting a Campaign

Many PPC tips help you create your pay-per-click account, write effective ads, or analyze campaign performance. Creating a brand new PPC campaign for yourself or a client can feel a little overwhelming whether you use Google AdWords, Bing Ads, LinkedIn Ads, Facebook Ads, or any of the myriad of choices for PPC. A lot of decisions… Continue reading Top 5 PPC Tips Before Starting a Campaign

5 SEO Tips for Small Business

Rather like a tip jar, these SEO tips will help you get your business found online and bring money to your wallet. But making your website visible on the web is challenging, and it’s particularly difficult for small and medium-size businesses that don’t have the same media focus or revenue-generating customer base as some of… Continue reading 5 SEO Tips for Small Business

Watch Your Business Grow With Social Media Marketing

Watch Your Business Grow With Social Media Marketing Social media marketing can make your head spin. As an entrepreneur, small business owner, or nonprofit director, you have enough work to do running and promoting your business. Now you feel pressure to learn how to use social media. It can seem overwhelming, but if you haven’t… Continue reading Watch Your Business Grow With Social Media Marketing