Category: Online Advertising

Online advertising an Internet advertising model used to direct traffic to websites. Website owners, the advertisers, pay the search engine or outside advertisers pay the website owner when the ad is clicked. With search engines, advertisers typically bid on keywords or keyword phrases related to their target market. Content sites commonly charge a fixed-price for a click rather than per-click keyword bids. PPC “display” advertisements, or “banner” ads, display on websites that have agreed to show ads or in search engine results that contain related content.