Video Customer Testimonials for Small Business

Video Testimonials Are Good for Business Do you believe that video testimonials can increase trust in your brand? Boost sales? Increase your website’s ability to rank?  Yes, they can! According to McKinsey Quarterly, 20-50% of purchasing decisions are made primarily based on word of mouth. And that is exactly what customer testimonials are! But they… Continue reading Video Customer Testimonials for Small Business

Video Marketing is the New Content Marketing

Video marketing takes content marketing to a whole new level. Over the past few years, most businesses using online marketing have been using content marketing to promote their brands and services. We’ve noticed how millions of content marketing posts are being published by our competitors every day. We found ourselves hiring freelance writers to create… Continue reading Video Marketing is the New Content Marketing

Why Your Business Must Invest in Mobile Marketing

Small Business Benefits When They Invest in Mobile Marketing There’s never been a better time to invest in mobile marketing. The mobile platform has officially overtaken the desktop in terms of use, and big brands are prioritizing mobile strategies to reach consumers, increase ROI, bolster retention and create great options. Your brand should reconsider its… Continue reading Why Your Business Must Invest in Mobile Marketing

How to Fix Your SEO

Search Engine Optimization (SEO) is not magic, it is a form of internet marketing. This past year (2013), Google did a great job at ferreting out some of the “magic”. Prior to recent search engine algorithm update6,s some SEO campaigns were successful focusing on loopholes created by algorithm weaknesses and immaturity. These SEO and internet… Continue reading How to Fix Your SEO

Website Design Market Research

Website Design Begins With Market Research Website design is frequently treated as a project “on the side”. Yet, it is the face of your business just like a brick-and-mortar storefront. Why gamble with your website? It takes more than a roll of the dice to ensure your website works for you. Few business owners would… Continue reading Website Design Market Research

What Is Web 2.0

As if the internet wasn’t an already confusing enough place, turns out there are different versions with numbers and decimal points. Web 2.0 is really an “old” concept now, but I find that many small business owners don’t clearly understand the difference between Web 1.0 and 2.0. And most importantly, they don’t understand why it… Continue reading What Is Web 2.0

Free Internet Marketing Services: A Small Business Guide III

Free Internet Marketing Services and Advice for Your Small Business Our “Free Internet Marketing Services: A Small Business Guide” series concludes with Part 3, “Connect with Customers for your Small Business”. Last 2 posts were about free internet marketing advice for how to “Develop a Professional Image” and “Become Search-Engine Friendly”. Comment on our dofollow… Continue reading Free Internet Marketing Services: A Small Business Guide III

Free Internet Marketing Services: A Small Business Guide II

How to Get Free Internet Marketing Services and Advice for Your Small Business Our “Free Internet Marketing Services: A Small Business Guide” series continues with part 2, “Become Search-Engine Friendly”. Last post was about free internet marketing advice for how to “Develop a Professional Image”. Be sure to continue to follow this series for more… Continue reading Free Internet Marketing Services: A Small Business Guide II