How Is Your Business Perceived Online…and Offline? The online reputation audit checklist below can also be used to evaluate the perception your prospects and customers have of your offline reputation. While the quote at the right makes a good point, your business reputation is serious business. Many business owners and managers overlook some easy ways… Continue reading Trust Audit – Your Business’ Online Reputation
Video Testimonials Are Good for Business Do you believe that video testimonials can increase trust in your brand? Boost sales? Increase your website’s ability to rank? Yes, they can! According to McKinsey Quarterly, 20-50% of purchasing decisions are made primarily based on word of mouth. And that is exactly what customer testimonials are! But they… Continue reading Video Customer Testimonials for Small Business
If you are a local business owner, you can increase not only sales, but also customer satisfaction. More on that in a bit, but first, let me explain Google Business View. Virtual Visit to Your Place of Business It is a little confusing because Google Business View is not the feature where Google maps users can… Continue reading Can Google Business View Increase Your Sales?
5 Easy DIY Graphics Tools Small business owners must look good online and that requires easy DIY graphics tools. Have you quit your job and decided to follow your passion? Are you excited about starting your own small business? That’s great! But no matter what business you launch, people will judge your business by its… Continue reading 5 Easy DIY Graphics Tools for Small Business Owners
Owning Your Domain Name is Important You may not own your domain name…really! Just because a domain name has your website hooked up to it, does not mean that you are the legal owner. Having the wrong name on your domain registration can be cause frustrating and sometimes expensive problems. The registered domain name owner… Continue reading Do You Own Your Domain Name?
Proximity marketing is one way businesses, especially retailers, can produce near one-on-one marketing experiences with consumers. The notion of a “segment of one” in marketing is a bit utopian, but the rewards of creating tactics to get closer and closer to connecting with buyers just in time are well worth the investment. By knowing location… Continue reading Proximity Marketing: Connect with Buyers Just in Time
7 Deadly SEO Basics for Bloggers SEO basics are not just for internet marketing websites. Bloggers can knock ‘em dead by using SEO tactics to gain more readers. A few charismatic bloggers may thrive on reputation or social media followings, but most bloggers struggle to be found in the first place. The best way to… Continue reading SEO Basics for Bloggers
Twitter is one of the must-have social media accounts of today. Most of the people you know are faces behind Twitter handles or former owners of accounts. Twitter is not only an outlet for personal expression as many believe, but also, it is a source of news, a discussion place for new ideas, and a… Continue reading 8 Things Entrepreneurs Should Tweet About