Rel=Author and Google+ SEO Tool

The rel=author tag, has been around for years to tell the search engines that you are the author of a piece of online content. But it has recently gained a lot of attention because of the benefits of “Author Rank” are now multiplied with the introduction of the Google+ profile. This relatively new social media… Continue reading Rel=Author and Google+ SEO Tool

The New Google

Have you noticed there is a new Google in town? Whether you are a veteran online business or just starting out, you’ve probably heard all the chatter (and twitter) about how these changes impact your small business’ Google SEO optimization. The New Google: Building Your Google SEO Tools Surely you noticed the increasing number of… Continue reading The New Google

What is Inbound Marketing?

Inbound Marketing Explained for Small Business Inbound marketing grew out of the shifts from traditional marketing and advertising like billboards, direct mail, radio and TV ads, and paper-based directories to online marketing where customers search for businesses and information about their products  online. Traditional marketing is becoming increasingly less effective. TV viewers skip commercials, almost… Continue reading What is Inbound Marketing?

Ready to Step Out of Comfort Zone on Road to Entrepreneurship

Go ahead! Step Out of Comfort Zone on Road to Entrepreneurship! Are You Ready? In this post, people from all walks of life share what happened when they decided to step out of comfort zone land on the road to entrepreneurship. Was leaving corporate America a TRICK OR TREAT?! I think you will find a trend… Continue reading Ready to Step Out of Comfort Zone on Road to Entrepreneurship

What Is Web 2.0

As if the internet wasn’t an already confusing enough place, turns out there are different versions with numbers and decimal points. Web 2.0 is really an “old” concept now, but I find that many small business owners don’t clearly understand the difference between Web 1.0 and 2.0. And most importantly, they don’t understand why it… Continue reading What Is Web 2.0

The Secret of How to Do Social Media for Business in Less Than 2 Hours a Week

How to do simple social media schedule for business

Don’t know how to do social media the way your business deserves with the limited time you have? You researched what social communities are right for your business and defined your target audience, now what?! Check out my guest post on TealOrbit to see how to build your own social media planning template and how to… Continue reading The Secret of How to Do Social Media for Business in Less Than 2 Hours a Week

Website Color Design for Calls to Action

In the world of active web design there is no such thing as accidental website color design. Before you even work on your logo, you should take some time to do a little color psychology and marketing research. If you already are fully invested in your branding, you can still benefit from using website color… Continue reading Website Color Design for Calls to Action

Press Release Templates – 7 Tips for Creating a Successful Media Campaign

Image representing press release

Whether you’re creating a news release template for your general mailing list or devising a media release template for your latest marketing campaign, you want people to read what you’re sending! If no one makes it past your opening line, they will never learn how great your offer is or how your dynamic service can… Continue reading Press Release Templates – 7 Tips for Creating a Successful Media Campaign

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